Markets
Romania
The largest market in our territory, with a fast-modernising retail sector and a dense national pharmacy network.
- Capital
- Bucharest
- Population
- ≈ 19 M
- Currency
- RON
- Language
- Romanian
- Status
- EU member state
Retail landscape
Modern trade is led by international hypermarket and supermarket groups, complemented by fast-growing drugstore chains and large pharmacy chains where dermocosmetics and intimate care are strong categories.
Retail channels
Leading retail groups in the market
- Kaufland
- Carrefour
- Lidl
- Mega Image
- Auchan
- dm drogerie markt
- Catena
- Dr.Max
- Help Net
- Sensiblu
Examples of the market landscape; not a list of partners.
Regulatory framework
EU Regulation (EC) No 1223/2009 applies: products are notified on the EU CPNP portal and Romanian-language labelling is required at point of sale.
Portfolio fit
Pharmacy and drugstore chains are the natural entry point for DAVAJ's gynecologist-developed positioning; CIPOLLINO fits supermarket baby aisles and pharmacy baby corners.
Distribution hub & local contact
Distribution hub & local contact
TSM GROUP SRL, a subsidiary of TARGET S.r.l., is the official exclusive distributor of TARGET brands in this market. Deliveries are planned from regional stock, coordinated directly with chain distribution centres.
Local contact to be published shortly.
Commercial partnership
Let's build something exceptional.
Tell us about your store network and we will prepare an assortment proposal, commercial terms and a launch plan for your market.