About us

Italian manufacturer ownership. Regional distribution expertise.

TSM GROUP SRL is a Romanian company and a subsidiary of the Italian cosmetics manufacturer TARGET S.r.l., which holds a direct ownership stake in it. We are the official and exclusive representative and distributor of TARGET's brands in Romania, Bulgaria, Hungary, Moldova and Serbia.

Corporate structure

Italian Heritage. Regional Expertise. Shared Ownership.

TSM GROUP combines direct corporate ties to the Italian manufacturer with regional market development and distribution capabilities. The manufacturer, its ownership participation and our operating responsibilities are clearly distinct.

The manufacturer

TARGET S.r.l., Milan, develops and produces the cosmetic brands and owns their formulas, regulatory files and brand assets.

The ownership participation

TARGET S.r.l. holds a direct equity stake in TSM GROUP SRL and acts as its parent company. The percentage is not published on this website.

The regional distributor

TSM GROUP SRL is responsible for listings, commercial terms, logistics, key-account management and market development in five countries.

Milan, Italy

TARGET S.r.l.

Italian cosmetics manufacturer

Equity shareholder · Parent company

Romania

TSM GROUP SRL

Official exclusive regional distribution

  • Romania
  • Bulgaria
  • Hungary
  • Moldova
  • Serbia

Manufacturer · Parent company

TARGET S.r.l.

  • Italian cosmetics manufacturer and brand developer, based in Milan.
  • Corporate shareholder and parent company of TSM GROUP SRL.
  • Manufacturer behind the represented portfolio: DAVAJ, CIPOLLINO, REISTILL, PHYTO LIVE LABORATORIES, VIA MILANO MAKEUP.
  • Responsible for formulation, production, regulatory files and brand assets.

Regional distribution subsidiary · Romania

TSM GROUP SRL

  • Romanian company and subsidiary of TARGET S.r.l..
  • Official exclusive representative and distributor for Romania, Bulgaria, Hungary, Moldova, Serbia.
  • Responsible for listings, commercial terms, logistics and key-account management.
  • Develops each market with retail, drugstore and pharmacy partners.

TARGET S.r.l. and TSM GROUP SRL are separate legal entities. The ownership percentage is not published on this website.

Our mission

To give retail buyers in South-East Europe direct, reliable access to Italian-made beauty — with the product data, supply discipline and marketing support that modern category management demands.

Registration number, VAT number and registered office will be published here once provided.

Regional logistics

Consolidated imports from Italy, market-by-market stock planning and delivery coordination with chain distribution centres.

Supply-chain discipline

Forecast-based ordering, batch and expiry traceability, and complete product information files from the manufacturer.

Management standards

Clear commercial terms, one key-account owner per chain, and regular business reviews on sell-in, sell-out and service levels.

Retail partnership model

Joint business plans per chain: listing proposal, launch calendar, promotional mechanics, POS support and performance tracking.

How we work with retail

How we work with retail

  1. 01

    Range proposal

    Assortment built for your channel and shopper, using manufacturer data and market insight.

  2. 02

    Listing & onboarding

    Article data, EAN, logistics sheets, regulatory documents and pricing.

  3. 03

    Launch

    POS materials, planograms, sampling and promotional plan.

  4. 04

    Grow

    Category reviews, range extensions and new launches from Milan.

Questions buyers ask

TSM GROUP and TARGET S.r.l. — the facts.

What is the relationship between TSM GROUP and TARGET S.r.l.?
TSM GROUP SRL is a subsidiary of the Italian cosmetics manufacturer TARGET S.r.l., which holds a direct ownership stake in the company. TSM GROUP SRL is also the manufacturer's official and exclusive regional representative and distributor for Romania, Bulgaria, Hungary, Moldova, Serbia.
Is TSM GROUP a subsidiary of TARGET S.r.l.?
Yes. TSM GROUP SRL is a Romanian company that operates as a subsidiary of TARGET S.r.l., Italy. The two companies remain separate legal entities.
Who owns a stake in TSM GROUP SRL?
The Italian manufacturer TARGET S.r.l. directly holds an ownership stake in TSM GROUP SRL and acts as its parent company.
Who officially distributes TARGET cosmetics in Romania?
TSM GROUP SRL, a subsidiary of TARGET S.r.l., is the official and exclusive distributor of TARGET's cosmetics brands in Romania.
Which countries are served by TSM GROUP?
TSM GROUP serves five markets: Romania, Bulgaria, Hungary, Moldova, Serbia.
Which Italian beauty brands are represented by TSM GROUP?
DAVAJ, CIPOLLINO, REISTILL, PHYTO LIVE LABORATORIES, VIA MILANO MAKEUP — all developed and manufactured by TARGET S.r.l. in Italy. DAVAJ (intimate skincare) and CIPOLLINO (baby care) are the priority brands for market entry.

Commercial partnership

Let's build something exceptional.

Tell us about your store network and we will prepare an assortment proposal, commercial terms and a launch plan for your market.