Markets
Moldova
A Romanian-speaking market with strong local supermarket and pharmacy chains and close cultural ties to Romania.
- Capital
- Chișinău
- Population
- ≈ 2.4 M
- Currency
- MDL
- Language
- Romanian
- Status
- EU candidate country
Retail landscape
Retail is led by domestic supermarket groups and national pharmacy networks, with beauty and drugstore specialists concentrated in Chișinău and Bălți.
Retail channels
Leading retail groups in the market
- Linella
- Nr.1
- Felicia
- Farmacia Familiei
Examples of the market landscape; not a list of partners.
Regulatory framework
Moldova is outside the EU: national registration and import requirements apply in addition to EU-compliant documentation. Romanian-language labels can be shared with the Romanian market.
Portfolio fit
Shared Romanian-language packaging enables efficient roll-out of DAVAJ and CIPOLLINO through supermarket and pharmacy chains.
Distribution hub & local contact
Distribution hub & local contact
TSM GROUP SRL, a subsidiary of TARGET S.r.l., is the official exclusive distributor of TARGET brands in this market. Deliveries are planned from regional stock, coordinated directly with chain distribution centres.
Local contact to be published shortly.
Commercial partnership
Let's build something exceptional.
Tell us about your store network and we will prepare an assortment proposal, commercial terms and a launch plan for your market.