Markets
Bulgaria
A compact, increasingly concentrated market with strong drugstore and pharmacy chains and growing appetite for Italian beauty.
- Capital
- Sofia
- Population
- ≈ 6.4 M
- Currency
- EUR
- Language
- Bulgarian
- Status
- EU member state · Euro area since 2026
Retail landscape
Grocery is led by international discount and hypermarket groups; beauty is shaped by drugstore chains and national pharmacy networks.
Retail channels
Leading retail groups in the market
- Kaufland
- Lidl
- Billa
- Fantastico
- Lilly Drogerie
- dm drogerie markt
- Sopharmacy
- Remedium
Examples of the market landscape; not a list of partners.
Regulatory framework
EU cosmetics regulation and CPNP notification apply; Bulgarian-language labelling is required.
Portfolio fit
Drugstore chains offer fast national reach for DAVAJ, PHYTO LIVE and REISTILL; pharmacy networks suit CIPOLLINO's paediatric positioning.
Distribution hub & local contact
Distribution hub & local contact
TSM GROUP SRL, a subsidiary of TARGET S.r.l., is the official exclusive distributor of TARGET brands in this market. Deliveries are planned from regional stock, coordinated directly with chain distribution centres.
Local contact to be published shortly.
Commercial partnership
Let's build something exceptional.
Tell us about your store network and we will prepare an assortment proposal, commercial terms and a launch plan for your market.