Priority brand · Intimate Skincare · Dermocare
DAVAJ
Clean, dermatologically tested, pH-balanced intimate skincare.
01The story
A complete intimate-care range created in close cooperation with gynecologists — formulated to match the natural acidic pH of the intimate area, free of silicone, paraffin and petrolatum, and Vegan approved.
Everything we eat and apply on our skin, stress and lack of sleep, hormonal changes, frequent travel, viruses and medication can disturb intimate balance. DAVAJ was created with effective and safe ingredients that deliver real, life-changing comfort.
Every formula has a physiological acidic pH and causes no harm to beneficial bacteria or sensitive skin. Besides microbiological and dermatological testing, the products passed an in-vitro Nickel test and an in-vivo test on volunteers with sensitive skin.
02What makes it different
01
Clean & safe formulas
A clean formula inspired by the natural chemistry of the vagina — for anyone looking for a reliable, safe option for delicate skin.
02
Vegan & animal friendly
All products are Vegan approved: no animal-derived ingredients are used.
03
Vegetal origin
Occlusive ingredients such as silicones and petrolatum are avoided. No parabens.
03Ingredient stories
Lactic acid
Included in the same concentration found in a healthy vagina to support the natural function of lactobacilli and keep pH low.
Organic aloe vera
Lenitive and antiallergenic — for intensive hydration and a soothing effect alongside careful cleansing.
Cocamidopropyl betaine
A coconut-derived amphoteric surfactant chosen to reduce irritation and calm the skin.
Pre/probiotic complex
Oligosaccharide, lactobacillus and yacon root juice — promotes beneficial skin flora and strengthens biological defences.
Smart odour protection
A microbiome-friendly active (2-methyl 5-cyclohexylpentanol) with clinically tested reduction of external intimate odours.
Organic extracts & essential oils
Sage, calendula, eucalyptus, white thyme, ylang-ylang, neem oil and rice starch — soothing and purifying for daily use.
04Campaign
DAVAJ
05Retail advantages
Why it works on shelf.
Retail channels
Pharmacy · Drugstore · Supermarket · Hypermarket
- 01
Feminine hygiene is an essential, recession-resilient category — valued at $38.9 bn in 2020 and projected to reach $68.7 bn by 2030 (CAGR 6.1%), per the manufacturer's market overview.
- 02
Pharmacy-grade positioning (gynecologist co-development, pH claims, Nickel testing) with a clear, segment-by-need range for shelf navigation.
- 03
Segments beyond the core: periods, men's intimate care, young girls 3–14 and a family-size 750 ml bath & shower.
069 products
The complete assortment
DAVAJ
Periods Intimate Cleanser
Anti-odour, soothing, purifying and refreshing
DAVAJ
Antibacterial Intimate Cleanser
With tea tree oil & sage essential oil
DAVAJ
Lenitive Intimate Cleanser
With calendula and aloe vera
DAVAJ
Anti-Odour Intimate Cleanser
With thyme essential oil and ylang ylang
DAVAJ
Intimate Cleanser Active Freshness 24H
With prebiotics and eucalyptus essential oil
DAVAJ
Men's Intimate Delicate Cleanser
With myrrh and neem oil
DAVAJ
Protective Intimate & Body Cleanser
With hyaluronic acid and thyme oil
DAVAJ
Delicate Dermatologic Shower & Bath Cleanser
With vegan glycerin and lactic acid
DAVAJ
Intimate Cleanser for Young Girls 3–14
With chamomile and rice starch
Manufacturer catalogue