Milanese Colour Cosmetics

VIA MILANO MAKEUP

The privilege of make-up.

Affordable luxuryFace, eyes & lipsBlack & gold luxury packagingDepartment-store readyMade in ItalyAffordable luxuryFace, eyes & lipsBlack & gold luxury packagingDepartment-store readyMade in Italy

01The story

Affordable luxury from Milan: effective formulas, gorgeous colours, sophisticated scents and fashion imagery — combining the quality of the professional beauty market with the demands of retail.

With 25 years of experience creating and developing beauty private labels, TARGET launched VIA MILANO — a tailor-made solution built on its relationships with the best Italian beauty manufacturers and retailers.

Born on the edge of two big trends — Luxury Beauty and Professional Effectiveness — every product comes in luxurious packaging with rich textures, inspiring colours and a supremely high-end feel.

02What makes it different

Face

Three foundations, wet & dry and stop-shine compact powders, blushes, bronzer and highlighter.

Eyes

Eye and brow pencils, three mascaras, shimmer/matte/pearl eyeshadows, four-colour palettes and eyeliners.

Lips

Lip pencil, creamy, wet-effect and velvet matte lipsticks, shimmer and comfort glosses.

04Campaign

VIA MILANO MAKEUP

05Retail advantages

Why it works on shelf.

Retail channels

Department store · Drugstore · Hypermarket

01
Selective-quality formulation, packaging, perfumes and assortment developed specifically for department stores.
02
Totem and gondola display concepts with editorial campaign imagery create a branded corner in-store.
03
A focused, trend-led assortment across face, eyes and lips simplifies range reviews.

0626 products

VIA MILANO MAKEUP

Face

Eyes

Lips

Why it works on shelf.

The complete assortment

Face9

Long Lasting Cream Foundation

Anti-Age Foundation SPF 15

Matte Perfection Full Coverage Foundation

Compact Powder Wet & Dry

Compact Powder Stop Shine

Blush Anti-Shine & Covering

Illuminating Blush

Bronzer

Highlighter

Eyes11

Eye Pencil

Eyebrow Pencil

Curly Mascara

Volume Mascara

Lengthening Mascara

Shimmer Eyeshadow

Matte Eyeshadow

Pearl Eyeshadow

Eyeshadow Palette — Four Colours

Capillary Eyeliner Dramatic Line

Liquid Eyeliner Ultra Fine

Lips6

Lip Pencil

Lipstick Creamy

Lipstick Wet Effect

Velvet Matte Lipstick

Lip Gloss Shimmer

Lip Gloss Comfort

Full range, positioning and product photography, as supplied by the manufacturer.

Request listing terms for VIA MILANO MAKEUP